How to Start a Business From Nothing (Thank Me Later)
Summary
Quotes
4:22People will reach out and help. People will be way more willing if you got it all figured out.
6:08Whenever I enter anything, I always just pay if I can to get access to people who are already doing it.
6:53The meaning of life is learning, to change behavior based on the conditions.
7:05And so take advantage of that. Like this is a strategic advantage that you have when you're starting out is that people are willing to help especially other entrepreneurs.
7:42We need to start doing is marketing and selling as fast as possible and then delay delivering as long as possible.
9:16So instead of signing a beginning to market to figure out whether it's a good location, reserve the location until after pre-sales, to reduce risk.
10:22The creative itself now becomes part of targeting, attracting similar audiences with tailored ads.
12:49I broke up the stages of business into 10 stages and used a custom report tool to identify constraints and next steps.
19:08You finally get in shape. You find a community of people and you actually stick with this for life.
24:47Pain increases their desire to change. So think about it this way. You want to sell at the point of greatest deprivation.
27:22Any kind of discount I’ll have my terms will change to all the advertising they will allow me to do, which is worth more to me than whatever the discount is.
28:23They’re save money on this plan. And they’re what if I uh like what if I don’t know what about working out when I’m away?
30:34What they were coming for was the accountability and the quality of the people they liked.
31:34Like what problem does this solve? Where does this fit in your life?
35:18Proof system and displaying. So it's both collection and displaying of the proof.
35:33All right. So I have this really nice acronym for partners I’m going to share with you.
40:51Creating a clear career path within the business can become a simple and effective way to foster organic growth.
42:11Nail the core processes before you scale, or risk losing customers and creating chaos.
67:21Getting outstanding customer referrals and delivering products customers love can build a sustainable, organic growth engine.
75:05People are motivated by different things; understanding this leads to better management and employee retention.
67:41Focusing on working leads and simplifying sales processes results in a significant boost in sales effectiveness.